YUICHI TOYAMA/D

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    D

    Concept / Story

    The creative design team at Atelier Cinq and YUICHI TOYAMA. present YUICHI TOYAMA / D. Archives transform into inspiration for an entirely modern take on eyewear.

    Some ideas, drawings, and design prototypes don' t make it into production. They might have been technically impossible or too difficult to realize. Sometimes they were too far ahead of their time, or simply didn' t seem right for that moment. So, instead, they remain in the archive. Atelier Cinq' s founder, Yuichi Toyama, revisits his archives, a folder marked /D/ containing a treasure trove of such designs, to take another look with contemporary eyes and select the best of the best from both YUICHI TOYAMA. and his previous eyewear brand USH.

    Taking these select ideas from the archive as a basis and forging a brand new direction, Atelier Cinq' s design team has applied Yuichi Toyama' s core design philosophy̶look, think, draw, create, and break̶to come up with essential eyewear for today.

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    CONTACT

    Atelier Cinq Co.,Ltd
    Le quartier 20-12-302 Sakuragaokacho Shibuya-ku Tokyo 150-0031 Japan
    Tel: +81 3 6407 0990 Fax: +81 3 6407 0991

    SHOWROOM(THE LOBBY TOKYO)
    1F, 5-8 Sarugakucho, Shibuya-ku, Tokyo 150-0033 Japan
    Tel: +81 3 6416 9034

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